Global Multi-Brand Enterprise: Centralize Support Operations First, or Preserve Decentralized Speed?

Minerva judgment

Choose a small-scale centralization pilot on a single cross-brand support process: this captures causal signals on both cost and decision speed under reversible, limited risk, directly addressing the CEO's dual goals of efficiency and speed, without violating the constraint of 'not changing all brands/functions simultaneously.'

Decision owner in the teaching simulationGroup CEO in an independent teaching simulation

Human-controlled next action

Within one week, the Group CEO will designate one support function and brand combination as the pilot scope, and confirm a list of service quality, cycle time, and cost signals observable within four weeks.

What would reverse the recommendation

If, during the four-week pilot, the quantified signals for service quality, decision cycle, or cost referenced in U2 cannot be established (i.e., a verifiable causal chain as described in F5 remains absent), or brand leaders continue to report impaired responsiveness that cannot be attributed to factors outside the pilot itself, the pilot should be withdrawn. The team should restart from F3 and U1 to first clarify which specific support processes are truly causing duplication and delay, rather than proceeding to expand centralization.

Illustration of people, information diagrams and decision options — **Case theme illustration**
AI-generated illustration, not an actual customer scene or product screenshot. It does not demonstrate outcomes or imply endorsement.

Official public source

Deloitte · Repositioning global support, setting the stage for growth

Evidence and endorsement boundary：Independent teaching simulation. The named consulting firm supplied the public source only; it did not use, review, endorse, sponsor, certify or commission Minerva Advisor. This evidence does not claim customer results, ROI or a permanent service-level guarantee.

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